ZENBOOK Material
Here comes the science
Significant technical expertise entered the picture, as engineers reviewed a huge variety of colors and build materials – in fact, so many even they don’t remember all of them! Many of the components and ingredients tested did not make the grade, or were considered too much of a disturbance to the carefully-optimized nature of ZENBOOK. At is turns out, engineers went for trusty aluminum as the main material for making ZENBOOK, feeling that the element embodies the best available balance between the design and technology spheres. Aluminum is strong, light, dissipates heat well, reduces vibration, enhances sound output, and can be efficiently worked to ensure it looks great. All of these properties made it the leading build material choice.
ZENBOOK Material
Color critical
Even colors proved a challenge – on the one hand, designers wanted a wide range of novel colors and hues, yet engineers had to consider material availability, viability, and durability. This lead to a narrower color palette, but one that both designers and engineers still agreed upon as doing the Zen concept justice.
ZENBOOK Material
Choosing the palette
The default silver with a touch of purple was selected because it proved popular with male and female test audiences, while both rose gold and hot pink were chosen for their luxurious and attention-demanding appeal to savvy female consumers.